Unlock the potential of fan data

From business data to sport business insights

Great brands, federations, rights holders and athletes are built on experiences that surprise and delight the fan. In our digital world, those experiences now happen in fractions of a second.

What we do

SportsCloud provides fan base marketing and data platform solutions for sport organisations.

Taking your existing or emerging customer, member or fan database as a starting point, we work with our clients to build a custom-made data management platform, connecting to all your (current and to be created) digital assets.


SportsCloud is an industry leader in digital sport marketing.

We have acquired significant expertise and experience in regard to big data analytics and digital platform creation and use this to develop digital marketing strategies for organisations in the sport industry in a unique way.

Digital technology has blurred borders between countries and as such consumer markets. These fading borders offer opportunities to sport organisations to expand their scope of fan engagement, increase their reach into foreign markets, and deepen their relationships with fans.

The SportsCloud solution is built on a foundation of international digital standards and privacy legislation to ensure we maximise the global reach of every sport sponsor, sport league, national or international sport federation, sport club or athlete that we work with.

Our services

To enable end-to-end solutions we deliver our work in five distinct components:

  • Design data sources; platform; management; and profiling

  • Integrate and tailor make marketing technology

  • Develop insights and design activation marketing campaigns

  • Create, develop and activate content

  • Scale up to maximise monetisation
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A custom-made data management platform will allow client organisations to generate unique profiles of fans, of members, of customers or other stakeholders.

Beyond building and implementing the data management platform SportsCloud’s expert digital professionals support and mentor organisations to increase engagement with existing fans and new found prospects and harness the power of data to maximum effect.

SportsCloud clients include regional and national sport organisations, rights holders of sport competitions and events, sport marketing agencies, elite athletes and brands that are active in sport sponsorship.


Who are we?

We are digital natives, business professionals and genuine sport enthusiasts, with broad business and managerial experience in the international sporting world. Our rapidly growing team combines highly talented young and energetic technology and data professionals with experienced sport and marketing industry professionals, who work as global citizens for leading brands, rights holders, clubs, leagues and athletes.

Our team delivers end-to-end strategic solutions – from establishing a data base and platform to mining and monetising the deeper insights generated with micro segmentation tools and marketing activations. We do this with deep knowledge about and passion for sport, because we believe that new technology is applied best when you truly understand the factors at play within sport.

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Work that we’re proud of

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Team Jumbo-Visma

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Football Club Vitesse

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Royal Dutch Hiking Association

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We're trusted by leading brands.